Using Ai Everyday
- Lauren Riepl
- Jun 1
- 2 min read
This isn't our mama's internet anymore.
Alright friends, grab your favorite drink and get comfy—we need to talk. Nothing too formal, but definitely something real. In today’s world, it’s hard to ignore the buzz around ChatGPT. It’s powerful, yes—but like any tool, its impact depends on how you use it.
This isn’t just another Ai hype piece. It’s a heart-to-heart about authenticity.
Let’s be honest: there’s no official rulebook for using Ai in a way that actually feels human. And that matters—a lot. Whether you're a small business owner, a nonprofit leader, or a one-person powerhouse, showing up online in a genuine way is everything. But too often, we’re seeing copy-paste ChatGPT content making its way onto social media, newsletters, and websites. And let’s be real—that kind of content isn’t connecting with anyone.

It’s time we talk about that. Because this? This is critical. Not just for you—but for every small business trying to stand out in a noisy, automated world.
So here it is—my unwritten rulebook for using ChatGPT as a small business owner:
1. Humanize Your Inputs
ChatGPT is incredibly smart—but it’s only as good as what you feed it. Treat it like a team member. Share your brand’s personality, audience vibe, and even your quirks. The more human your input, the more authentic the output.

2. Refine & Reframe
Don’t settle for the first draft. ChatGPT doesn’t read minds. Rethink your prompt, reword your request, and ask it to go deeper—or lighter, or funnier, or simpler. The magic happens in the iterations.
3. Mind the Tone
AI can sound super polished... and sometimes that’s the problem. If it feels robotic, stiff, or “not you,” speak up! Ask ChatGPT to match your tone—relaxed, warm, conversational—whatever feels right for your brand.

4. Think Big, Edit Small
Yes, ChatGPT can generate tons of content—but your audience doesn’t want tons. They want you. So cherry-pick the gold nuggets and shape them into something that sounds like your brand. Add your humor, your sass, your realness.
Why This Matters
Here’s the big picture: Even the biggest tech giants are studying how small businesses connect with audiences. Why? Because authenticity works. And small businesses already have that in spades. You’ve got real stories, real passion, and a message that deserves to be heard.
ChatGPT is here to support your voice—not replace it. When you use it intentionally, you’re not just creating more content—you’re creating better content. And hey, maybe even more posts will start making it past the approval process. (Win-win, right?)

Thanks for hanging out and reading. If this kind of conversation is your vibe, subscribe to my newsletter—quick, cozy reads like this delivered straight to your inbox.
Stay real. Speak human. Use AI like a pro.



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