When building a strong business that means investing in strong relationships with the people who shop your business. When looking to build your brand, look to partner with area nonprofits to generate that community buy-in.

what many small businesses overlook is their most powerful competitive advantage: local connection. Community engagement—what is often called “small giving”—is not just philanthropy.

In-kind donations are a cornerstone of nonprofit sustainability—especially when they come through strategic partnerships with small businesses.